Jersey on Tour

Many encounters, many highlights: The Werder Jersey on Tour campaign
First Team
Wednesday, 24.08.2011 / 16:11

The new Werder Bremen jersey travelled around Germany for 40 days, being swapped, marvelled at, assessed and worn. All told, the Green-Whites' new kit changed wearers 2,203 times - whether it was players, former professionals, men, women or child, everyone did their part in the campaign...

The new Werder Bremen jersey travelled around Germany for 40 days, being swapped, marvelled at, assessed and worn. All told, the Green-Whites' new kit changed wearers 2,203 times - whether it was players, former professionals, men, women or child, everyone did their part in the campaign.

"It was a good thing. Werder Bremen is the first club in Germany to put together such an action and it will not be so quickly forgotten by the people," said Bano Diop from the agency Drewes & Keretic, which accompanied the Werder Jersey on Tour Volkwagen event.

There were so many different types of encounters for Diop and his team. "We continually had spontaneous participants, whether it was at the petrol station, the entrance to hotels or honking cars passing by on the highway," said the 25-year-old, who followed the jersey to Hamburg, Berlin, Cologne, Lake Constance, Leipzig and many small towns. "That was one of the specialties - that we were everywhere from the smallest villages to the biggest cities. Our tour went around the entire country and the jersey was very well received everywhere."

WERDER.TV put together a film about the best moments from the Werder Jersey on Tour!

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