It's going to be the biggest jersey swap in Werder history. When Werder's preparation starts on Wednesday 29 June 2011, the Green-Whites' new jersey will be presented and it will be in the focus of attention. An extraordinary campaign will help Werder Bremen and their fans to make the new kit known throughout the world. Similar to the Olympic torch rally, the new NIKE jersey will be sent on the road with the fans from 29 June 2011 until the first Bundesliga home match. The "Werder jersey on tour" will take a designated route with stops in the training camps in Norderney, Erfurt and Donaueschingen; the homes of Werder partners Dodenhof in Posthausen or Volkswagen in Wolfsburg; as well as test match sites in Freiburg, Leer and Chemnitz; in addition to highlights such as Day of the Fans at Weser Stadium (24 July 2011). It will be handed over in extraordinary locations such as Brandenburg Gate, Schaffhausen am Rheinfall, the Alster in Hamburg or the Cologne Dom cathedral.
"We support this extraordinary form of jersey presentation because we want to show the WE feeling even before the season. The Werder fans for years have been among the best and mainly the best-travelling supporters in Germany, I am certain that the campaign will have a response," said Julia Ebert, the head of fans and membership support for Werder.