More emotional, more clearly laid out, even more informative! Since Tuesday morning, Werder Bremen's official homepage, www.werder.de, as well as Werder's TV platform ...
More emotional, more clearly laid out, even more informative! Since Tuesday morning, Werder Bremen's official homepage, www.werder.de, as well as Werder's TV platform ...
More emotional, more clearly laid out, even more informative! Since Tuesday morning, Werder Bremen's official homepage, www.werder.de, as well as Werder's TV platform, www.werder.tv, have a new look and are presented with a number of improvements!
"Especially excellent is the so-called 'Single Sign-on'. With it, users have the ability to move throughout the entire new Werder online world with just one registration," said manager Klaus Filbry. But the innovative registration is not the only thing new. The new Internet appearance provokes even more emotion with an even larger teaser picture and the possibility of watching video contents on the start page.
The slimmed down and more clearly laid out navigation meanwhile eases the browsing of individual pages and news items, all of which were carried over to the new site. "We paid special attention to the depth of data, and we took on the Hercules effort of carrying over all 60,000 news items of the old site so that no element of the 'Werder log book' would be missing," said media director Tino Polster. In addition, all Werder portals will have the same look - both WERDER.DE and WERDER.TV as well as the forum represent a consistent and lively brand image.
"With the new homepage we are among the elite in this area in European football. I am certain that our fans will enjoy it," said Klaus Allofs of the Green-Whites' new Internet presence.
The re-launch of the homepage is only the first step in the Green-Whites' new E-business concept, which is being implemented by The BTD Group of Munich. The online fan shop will be re-designed in the coming months and a Werder iPhone App will soon hit the market. And there will from now on be an Internet site optimised and fitted for smart phones so that Werder fans do not miss any news.
