The Chinese tyre manufacturer Linglong Tire are to become SV Werder Bremen's newest advertising hoarding partner in the Weser Stadium with immediate effect. Linglong will fill place...
The Chinese tyre manufacturer Linglong Tire are to become SV Werder Bremen's newest advertising hoarding partner in the Weser Stadium with immediate effect. Linglong will fill place...
The Chinese tyre manufacturer Linglong Tire are to become SV Werder Bremen's newest advertising hoarding partner in the Weser Stadium with immediate effect. Linglong will fill places on the electronic hoarding as well as in the second row of advertising hoardings. The contract with the company from the province of Shandong, south-east of Beijing, runs until the end of the 2014/15 season.
The Green-Whites are delighted about the new partnership: „Linglong is a fast growing company and a fantastic new business partner. Our trip to China in summer has now bore some additional fruit. We have come to see that Werder are enjoying ever more popularity in China, which can be seen by the social network statistics alone, and that is now mirrored in this new partnership," explained Klaus Filbry, Chairman of the Executive Board at SV Werder Bremen.
Shandong Linglong Tire Co., Ltd. is one of top 20 tire manufacturers in the world, located in Zhaoyuan city-the gold capital of China. The existing staff is more than 8,000.There are approximately 10,000 specifications developed independently here, covering high performance passenger car radial tires, light truck radial tires, truck and bus radial tires as well as specialty tires, with the annual production capacity reaching 38 million units.
In the future, Linglong will continue developing towards the target of world tire top 10 and focus on introducing advanced technology, developing high-end brand, producing reliable products, launching global manufacturing, recruiting talents from all over the world and implementing lean management, with annual capacity expected to reach 90 million tires by 2020.
