Werder Continue Anti-Racism Campaign

First Team
Wednesday, 07.03.2007 / 12:02

On Tuesday, Werder Bremen’s general manager Klaus Allofs announced further plans for the clubs project against racism. Werder have put together a contingency made up of Werder employees, including fan representatives and supporters from the fan projects.

On Tuesday, Werder Bremen’s general manager Klaus Allofs announced further plans for the clubs project against racism. Werder have put together a contingency made up of Werder employees, including fan representatives and supporters from the fan projects. The group made it clear that the whole club will be using this project to raise further awareness of this issue in the media.

 

Having already started an internet petition for their anti-racism campaign (http://www.werder.de/klub/anti-rassismus/liste/liste.php), the project has now included a CityCard in the project carrying the slogan “Fußball und Rassismus passen nicht zusammen” (Football and racism don’t fit together). Werder Bremen will produce this card and be involved in it’s widespread distribution. For the game against FSV Mainz 05, 40,000 post cards baring the slogan will be allocated throughout the stadium. Werder will then send a further 4,000 of these postcards to their schools and clubs project members – “100 Schulen – 100 Vereine.”

 

Already situated media outlets will also be decorated with a fitting anti-racism slogan and from next season even tickets for the games will bear a tolerance awareness slogan.

 

The plan also includes involving Werder players directly in the campaign against racism and intolerance. Several television advertisements are planned containing Klose, Frings, Owomoyela & Co. which will also be presented within the correct framework at the Weser Stadium.

 

Werder Bremen are firm in the belief that anti-racism statements which are currently being made by players during international matches could also initiated before Bundesliga games and have approached the German FA with their ideas.

 

An exhibition on the subject of racism in football will also be included at the WUSEUM to raise more awareness of the situation.

 

All the plans in short:

 

- The production of complimentary CityCards post cards with an anti-racism motive.

- Distribution of 84,000 CityCards in a one week action with the motto “Gesicht zeigen – Weltoffenes Deutschland” (show your face – Germany open to the world). That will include 40,000 cards distributed at the Weser Stadium during the FSV Mainz game. A further 40,000 placed in designated areas throughout the city and 4,000 cards being sent to the members of the ‘100 Schulen – 100 Vereine’ project.

- Production of video spots with players who will speak out against discrimination.

- The reading of anti racism statement before Bundesliga games and the plan to have such statements made obligatory also in the Champions League.

- The printing of 5,000 red cards for a ‘Red card for Racism’ action from the fan project team in the East Stand of the stadium.

- The promotion “Players Intoduce Their Home Nation”.

- Entry tickets with the slogan “Werder gegen Rassismus” (Werder against racism)

- The production of a flyer on the topic of discrimination and violence in football.

- Exhibition from UEFA at the WUSEUM – Football Against Racism.

 

Over the previous year, and in particular in recent months, Werder have heightened their involvement in this subject. Until now Werder have:

 

- Installed a permanent fan and Werder banner against racism at the Weser Stadium.

- Produced a video spot with Miroslav Klose which was shown before the Hanover 96 game.

- Participation in the “Red Card For Racism” project.

- Banner from the fan project.

- Participation in the DFB general action against racism.

- Reading of anti-racism statements prior to Champions League games.

- An anti-discrimination order at the Weser Stadium since 1993.

- Regular comment on the subject in the team column of the match programme.

- All 80 trainers and assistants entered into the FIFA code of honour.

- Annotation of the FIFA code of honour for all teams from Under 9 and older.

- Special allocation of match tickets for ‘100 Schule – 100 Vereine’ project members who are also part of the ‘Schools against racism campaign.

- The support of Anti-Racism projects by players.

- Survey of fans on the subject in the fan blocks.

- An anti racism being allotted to the internet site at www.werder.de and the introduction of anti-racism petitions on-line to give fans a voice against discrimination.

- The outing of ‘fans’ who have been noted as making discriminating comments in the stadium.

 

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