"Best Sponsoring Deal In Werder's History"

First Team
Monday, 03.04.2006 / 13:24

Werder Bremen and private sport betting concern Betandwin announced their future partnership last Friday. After the press conference, werder.de spoke to Werder manager Manfred Müller and with the director of Betandwine.K. about the contract which was sealed on 03.12.2006.

Werder Bremen and private sport betting concern Betandwin announced their future partnership last Friday. After the press conference, werder.de spoke to Werder manager Manfred Müller and with Marcus Meyer, the director of Betandwine.K., about the contract which was sealed on 03.12.2006.

 

At the press conference, the new partnership between Werder Bremen and Betandwin was decribed as a 'Magic Moment'. Can you explain the magic that this cooperation will bring with it?

Manfred Müller: There are two partners here who really fit together. Both sides have gotten to know each other over the last two years as they worked together. Both Werder and Betandwin have developed immensely during this time. As to how much we value each other is made clear by the fact that we've signed the best sponsoring deal in the history of the club.

Marcus Meyer: With this deal we put the icing on the cake of our work together. We at Betandwin are convinced that we can further improve the image of our company with Werder Bremen. Werder is an attractive and successful club. For us they are one of the top clubs in Europe. Team, fans and management - everything fits together. Werder have our trust and we are delighted about the new dimension of our collaboration.

 

How will the new sponsor effect the sporting side of things?

Manfred Müller: Behind every strong team is a strong partner. We've found them and of course this contract will have an effect on the sporting element. It gives us a good basis for the coming years and improves the possibilities open to us to strenghten the team.

 

Can you put numbers to the contract?

Manfred Müller: It's an old tradition at Werder not to discuss figures and both parties decided to maintain that tradition and not mention exact amounts.

Marcus Meyer: All I can say is that it is a performance based contract. If we are rewarded for our efforts with the sporting success of Bremen then tey will receive more money.

 

The subject of football and betting has created some negative headlines of late, how do you see that?

Manfred Müller: Sport betting, such as that which Betandwin offer is an absolutely immaclate product. It's a pass time, entertainment. But as in every branch their are black sheep.

Marcus Meyer: Betandwin considers itself one of the most serious groups in the branch. Aside from our work with Werder, we work together with the German Football League, are a hording partner at international games, we are presenting the World Cup games on Premiere and work together in the Bundesliga with Borussia Dortmund, FC Cologne and VfL Bochum. We also support the wider area's of sport with our jersey offer - all in all we invested around 26 million euro's in the German market last year.

 

Some politicians would like to have state monopoly over the bookmaking market and abolish private betting services. Should Werder worry that this could effect Betandwin?

Marcus Meyer: Fact is that we've had a valid licence for out work in Germany for 15 years now which has also been legally secured. There is no need to worry.

Manfred Müller: The courts did decide that a monoply would be possible but only under very strict definitions. These include a vast reduction in advertising. Considering this, one has to question the work policy of the national lottery commission. We are of course for a more open market in the bookmaking business. There must be competition but licenced and controlled by the state. Anything else would be a dangerous and illegal form.

 

In the area of addiction prevention, Betandwin have the jump on several of the state run betting services, can you explain that to us?

Marcus Meyer: Betandwin have taken the issue of addiction prevention very seriously and pushed the issue too. In that way we can support the different voluntary projects and groups who deal with this subject. One example is that we finance the project running at the Harvard Medical School with 1,4 million euro's. We are happy to see that more is being undertaken by the state to help in this area. Together we can set up some ground rules and make prevention more effective. That would be to everyone's advantage.

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