TARGOBANK and Werder Bremen have extended their sponsoring contract for an additional year. The news was announced Wednesday evening at celebrations in the Universum locale...
TARGOBANK and Werder Bremen have extended their sponsoring contract for an additional year. The news was announced Wednesday evening at celebrations in the Universum locale...
TARGOBANK and Werder Bremen have extended their sponsoring contract for an additional year. The news was announced Wednesday evening at celebrations in the Universum locale in Bremen in front of 80 invited guests. The nameplate TARGOBANK will adorn the Green-Whites' jerseys and parts of Weser Stadium until at least the end of the 2010-11 season.
TARGOBANK has been the main sponsor for Werder Bremen since summer 2007 - still under the name Citibank. The Citibank logo was replaced on the Bundesliga team's jerseys at the beginning of this season with the claim "So geht Bank heute". The reason for the move is a change in ownership of the bank. Since December 2008, Citibank Deutschland's consumer banking has been part of the French Crédit Mutuel bank, one of the biggest and strongest banks in Europe. Therefore starting on 22 February 2010, there will be the claim "So geht Bank heute" below the TARGOBANK brand name.
"Our hitherto work with Werder Bremen has clearly increased our publicity," said Jürgen Lieberknecht, board of directors for product management and marketing. "Werder Bremen is a sympathetic club which stands for attractive football, effective management and a proximity to their fans. The new TARGOBANK stands for attractive products, competent consultation and effective service and a proximity to customers. So we fit perfectly together," said Lieberknecht. Klaus Allofs, Werder's chairman of the board of directors, also welcomed the contract extension. "We are happy to continue our successful partnership and we want to do our part in anchoring the name TARGOBANK very quickly to our fans and customers," said Allofs.
Further information: www.citibank.de
Further information: www.creditmutuel.de oder www.creditmutuel.fr
