A week ago in Zurich, the Werder board of directors paved the road on some very important economic issues for the Green-Whites. There were new marketing contracts drawn up with the company ‘Infront’...
A week ago in Zurich, the Werder board of directors paved the road on some very important economic issues for the Green-Whites. There were new marketing contracts drawn up with the company ‘Infront’...
A week ago in Zurich, the Werder board of directors paved the road on some very important economic issues for the Green-Whites. There were new marketing contracts drawn up with the company ‘Infront’. Not giving away too much information, Manfred Müller commented briefly on his very important business trip.
Hello Mr. Müller, can you tell us some of the details of the new marketing contract?
Manfred Müller: “You mean our new contract with ‘Infront’? That was indeed an intensively planned, very important contract conclusion, which offers us a particular guarantee for our future planning. The cooperation will run until 2019. With ‘Infront’, we have a very experienced marketing agent on our side which is in operation worldwide and possesses fantastic network.”
What will be the content of the cooperative action?
Manfred Müller: “To be exact, it deals with two contracts. ‘Infront’ will on the one hand continue marketing the advertising hoarding in and around the stadium. In addition, Werder Bremen has entrusted ‘Infront’ with the mandate of seeking a new main sponsor, a contract which until now was held by ISPR. The main sponsor and the financial dimensions are of elementary importance for every club.”
That is surely a lucrative cooperation for Werder. In the press there have been rumours of very large sums which will be coming Werder Bremen’s way.
Manfred Müller: “The sums which have been quoted have been taken completely out of thin air. The value of the contract cannot be calculated with a single sum. That would be completely absurd. The fact is that we are very satisfied with the contracts because they have a running period which provides us with security and were completed with improved conditions. There will not be suddenly a massive sum of money transferred to our accounts. We have had good deals all along which have now been improved in the long term.”
