Training camp premiere on Norderney / launch in autumn 2008

Diego, Markus Rosenberg and Aaron Hunt pose in front of the three possible colour combinations of the VW Polo ‚Werder Edition‘.
First Team
Friday, 18.07.2008 / 12:14

At the training camp on Norderney, Werder Bremen and automobile manufacturer Volkswagen presented the newest addition to the Bundesliga club, which could develop a cult status with the fans: The VW Polo ‘Werder Edition’.

At the training camp on Norderney, Werder Bremen and automobile manufacturer Volkswagen presented the newest addition to the Bundesliga club, which could develop a cult status with the fans: The VW Polo ‘Werder Edition’. This very special version of the successful model from the Wolfsburg based manufacturer will be available with a ‘Bundesliga’ compatible outfit, which is expected to score points with the Werder fans.

 

One particularly unmistakable feature of the Polo ‘Werder Edition’ is the large ‘Bremen-Tattoo’ on the rear column of the car. Other interior features such as a steering wheel strap, gear shift disc, access railing and the Werder logo on the head rests will warm the heart of any true Green-White. In addition, the car is kitted out with further sporty and comprehensive features like, air-conditioning, radio with CD player and alloy wheels. The Polo ‘Werder Edition’ will be available in the currently very fashionable white, as well as silver and black metallic finishes. There will be three varying petrol motors on offer.

 

“With the Polo ‘Werder Edition’, we are offering all Werder fans an attractive offer with which they can combine their love of driving and of the club,” said Anke Köckler, regional director of Volkswagen’s northern division. Werder captain Frank Baumann is also very happy about the special edition vehicle: “I think it’s fantastic that the partnership between Werder and VW can be so directly experienced by the fans.”

 

The commercial launch of the Polo ‘Werder Edition’ is planned for autumn 2008. The official unveiling of the special edition Polo, for all the Werder fateful to see, is set for the ‘Tag der Fans’ (Day of the Fans) on August 3rd at the Weser Stadium.

 

The brand Volkswagen is official car partner and top sponsor of the north German club since July 2008. As part of the mobility and advertising partnership, Volkswagen has made an exclusive fleet of vehicles available to the players and board of management of Werder Bremen since July.

 

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