China tour: Werder preparations intensify

The official logo of the Werder Bremen China Tour.
First Team
Monday, 23.06.2014 / 13:33

Even though the team is currently on holiday and won't start up training on Thursday 26 June 2014, SV Werder's up-coming China Tour is definitely overshadowing all else...

Even though the team is currently on holiday and won't start up training on Thursday 26 June 2014, SV Werder's up-coming China Tour is definitely overshadowing all else for the Green-Whites. Werder will be in Asia from 30 June to 7 July and will play two test matches against Changchun Yatai and Tianjin TEDA. Bremen have been working intensively for weeks on preparations so the trip to the Far East goes on without problems.

SV Werder have been represented for days on China's two short news services Sina Weibo and Tencent Weibo to keep the football fans in the world's most populated nation up to date on the latest on-goings. The Green-Whites will also adjust to the culture and language of the host nation in the two test matches. The jerseys will not have the normal players' names like Fritz, Caldirola and Petersen but instead adjusted to the Chinese characters.

In addition, companies also have the chance to meet the team from the Weser. In Tianjin, SV Werder are holding an official gala evening event which will include the Bundesliga players as well as business representatives and high ranking officials. Among them at the event at the team hotel will be Dr. Heiner Heseler from the Bremen City Council for economics, employment and ports as well a few Bremen companies.

Werder reporting intensively from their China trip

The service in overview:

# The internet pages of WERDER.DE and WERDER.TV will be filled with daily background reports, current news and lots of pictures from China and be among the quickest information platforms.

# There will be a digital photo album with lots of exclusive images from the Far East on Instagram.

# Werder are also providing content for their fans in the Far East in two extra Chinese networks. Supporters on site can keep up with the latest news about the Green-Whites on both Tencent Weibo and Sina Weibo.

# Both test matches in Changchun and Tianjin will be broadcast live onWERDER.TV (in German). In addition, there will also be comprehensive game reports as well as commentaries and analysis about both matches (in German).

By the way: Most of the content on WERDER.TV is FREE after a after a brief registeration. It's worth it to check it out!

 

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